Resume

CHRIS HOBSON

571-213-6156

COMMUNICATIONS DIRECTOR

Professional Summary

Communications leader with extensive experience in managing highly successful content development, public relations, and marketing initiatives. Adept at overseeing multi-channel digital content creation that elevates program visibility and maintains brand cohesion. Proficient at mentoring in-house and contracted employees, and ensuring projects stay on schedule and on budget. Leverage performance metrics to optimize strategies that resonate with target audiences.

Core Skills

PROFESSIONAL EXPERIENCE

American College of Radiology

Washington, DC | July 2012 to present

SENIOR COMMUNICATIONS MANAGER

Serve on a patient-centered care executive team charting the course for patient-centered care in radiology
Supervise project teams composed of ACR employees and contractors for a range of projects, including a past direct staff report
Lead a group of physicians and quality measure developers in creating patient-reported outcomes performance measures
Created, develop content for, and host the award-winning ACR Bulletin Podcast
Write and edit highly-influential Imaging 3.0 case studies (see “Writing Samples” section below)
Direct the production of and host a widely-viewed Instagram Live interview series
Direct and edit award-winning videos about innovative radiologists
Manage budgets for two committees within the ACR Commission on Patient- and Family-Centered Care
Developed a first-of-its-kind population health management webinar series at ACR
Won the 2019 Apex Award of Excellence in Video Media for a radiology video
Produced a series of videos for ACR’s Data Science Institute Lab
Facilitate collaboration with outside organizations such as the American Medical Association and American Hospital Association on webinars and other educational projects
Write and edit for the ACR Bulletin and the Journal of the American College of Radiology
Develop content for the Imaging 3.0 initiative microsite at acr.org

American Coatings Association
Washington, DC | October 2010 to July 2012

ASSOCIATE EDITOR / COMMUNICATIONS MANAGER

Edited the gold standard scholarly publication for the paint and coatings industry, the Journal of Coatings Technology and Research
Wrote and edited for flagship publication CoatingsTech
Set up the ACA’s YouTube channel / directed and edited videos
Began the practice of analyzing social media metrics at the ACA

American Psychological Association
Washington, DC | December 2007 to October 2010

PUBLIC AFFAIRS SPECIALIST

Main point person in the APA public affairs department for all outside media professionals
Pitched stories to major news outlets such as CNN and The Washington Post
Wrote, edited, and proofread press releases (See “Writing Samples” section below)
Maintained multiple up-to-date contact lists of media professionals
Contributing Editor to APA’s internal newsletter The APA Insider

Skip to Writing Samples

TEACHING EXPERIENCE

Northern Virginia Community College

Arlington, Virginia | English Department | 2008-2009

ADJUNCT ENGLISH PROFESSOR

Adjunct Professor of one English composition class and one accelerated English composition class during consecutive semesters

Northern Virginia Community College

Ft. Belvoir, Virginia | English Department | 2007-2008

ADJUNCT ENGLISH PROFESSOR

Taught two accelerated English classes during one semester
Moderated an online class forum during one class session per week

EDUCATION

George Mason University (Fairfax, VA)
MFA in English/Creative Writing | Graduated Magna Cum Laude

Miami University (Oxford, OH)
BA in History | Graduated Cum Laude

CERTIFICATIONS

Skillshop | Google Analytics Certification | November 2023 (course certificate)
Skillshop | Google Analytics for Your Business | November 2023 (course certificate)
Skillshop | Get Started Using Google Analytics | September 2023 (course certificate)
Stanford University | Fundamentals of Machine Learning for Healthcare | October 2023 (course certificate)
Stanford University | Introduction to Healthcare | August 2023 (course certificate)
University of Michigan | The Influence of Social Determinants on Health Specialization | June 2023 (course certificate)
University of Michigan | Social Determinants of Health | June 2023 (course certificate)
University of Michigan | The Influence of Social Context on Health | July 2022 (course certificate)
University of Michigan | Assessing and Improving Community Health | February 2022 (course certificate)
Johns Hopkins University | Understanding and Strengthening Health Systems | February 2021 (course certificate)
Universiteit Leiden | Population Health: Fundamentals of Population Health Management | May 2020 (course certificate)
University of Pennsylvania/Wharton School | The Economics of Health Care Delivery | November 2019(course certificate)
Columbia University | Health Informatics For Innovation, Value & Enrichment | March 2019 (course certificate)
University of Pennsylvania/Wharton School | Managing Social and Human Capital | November 2017 (course certificate)

Writing Samples

JACR scholarly article: The Commodity-Proof Radiologist (HTML/PDF)
Contributor to ACR Bulletin special issue Improving Access to Screening (HTML/PDF) (Winner of the Regional Gold Award, 2023 Azbee Awards of Excellence)
Contributor to ACR Bulletin article series PHM In Your Practice (HTML) (Winner of the Regional Silver Award, 2022 Azbee Awards of Excellence)
Imaging 3.0 case study: Screening in Underserved Communities (HTML)
Imaging 3.0 case study: The Meaning of Grit (HTML/PDF)
ACR Bulletin feature article: Adapting to Change
ACR Bulletin feature article: An Incomplete Picture
APA Press Release: APA Honors Former First Lady Rosalynn Carter with Presidential Citation for Work on Destigmatizing Mental Illness

SOCIAL MEDIA